NakhreWaali, a fashion accessory brand known for its handcrafted statement pieces, has been acquired by TAMASQ, which also operates in sustainable fashion with a special focus on handcrafted Indian fashion. Through this move, TAMASQ has the full acquisition of all assets, bringing together two brands with a shared ethos of preserving artisanal craftsmanship while scaling responsibly. NakhreWaali will continue to retain its core creative identity while obtaining new growth opportunities under TAMASQ. The strategic acquisition aims to expand NakhreWaali's presence across global markets while preserving artisanal craftsmanship. Furthermore, with a 45% YoY growth in ethical fashion consumption in India, the acquisition of NakhreWaali aligns seamlessly with TAMASQ's vision of offering unique, sustainably produced, artisan-crafted fashion to a growing base of conscious consumers.
I'm confident that under TAMASQ's leadership, NakhreWaali will continue to bring its signature Nakhras to a global audience while staying true to its artisanal roots. It is time for this baby to go to boarding school."
Hitesh Shah, Founder & CEO of TAMASQ , mentioned, "NakhreWaali isn't just about fashion accessories. Its market exit unveiled an extraordinary narrative of brand loyalty that transcends traditional customer relationships. The brand demonstrates an exceptional capability to cultivate "true believers" rather than mere transactional customers - a rare and valuable organisational asset. TAMASQ is pioneering a transformative approach to preserving India's artisanal heritage through a curated portfolio of fashion brands. For us, this goes beyond market expansion. We see immense potential in taking a brand that deserves global recognition and giving it wings while preserving its soul. We are amplifying a movement towards more conscious, culturally resonant and sustainable industry.
"For us, this goes beyond market expansion. This is about taking a brand that deserves global recognition and giving it wings. We are amplifying a movement towards more conscious, culturally resonant and sustainable industry."
Channel your inner desi girl.
When it comes to trending corsets, there are hundreds of Western options to choose from. But if you want to stand out, flaunt your Indian heritage and be modern at the same time, you're going to need an Indian corset.
So this year, as the corset trend grows stronger than ever, rock an Indian corset. And once again, prove to everyone that there ain't nobody like a desi girl.
It's getting chillier.
And as the cold approaches, it's time to stock up on warm winter wear. But by warm clothes, we don't mean unstylish pajamas and boring jackets. We're talking about bundling up in style.
So stick with us (like skin on ice), as we help you pick out outfits to make those foggy mornings and windy nights a few degrees hotter.
